We are excited to share with you an important initiative aimed at promoting diversity and improving the trucking industry. The American Transportation Research Institute (ATRI) has launched a new survey, and your participation is crucial.
ATRI's latest research endeavor is focused on identifying what motor carriers are doing to recruit and retain women truck drivers. This survey is part of a larger study that has been recognized as a top research priority by ATRI's Research Advisory Committee.
Trucking fleets and industry stakeholders are invited to provide input through an online survey. This survey will help us document the following key aspects:
- Current recruitment communication channels
- Effective recruitment messaging
- Initiatives aimed at creating a positive company culture
The ATRI is also seeking participants for virtual interviews that will provide deeper insights into the issues surrounding the recruitment and retention of women truck drivers.
Participating carriers are kindly requested to complete the online survey by Friday, November 17, 2023. Your valuable input will help make informed decisions to enhance the industry.
We encourage all LMTA members to take part in this important initiative and contribute to positive change within our industry.
Thank you for your support and dedication to improving the trucking sector.