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Dear LMTA Members,
 
We are pleased to announce the formation of Women in Motion–Louisiana (WIM-LA), a newly established council of the Louisiana Motor Transport Association. Modeled after the American Trucking Associations’ Women In Motion program, WIM-LA is designed to connect, support, and empower women across Louisiana’s transportation industry.
 
We are proud to introduce the Founding Board of Directors and Officers of Women in Motion–Louisiana:
  • Tasha Mears, Board Chair – CAO/CIO, Razorback Rentals
  • Candice Brown, Vice Chair – Safety Director, Guillory Petroleum Transport
  • Jordanna Coleman, Secretary/Treasurer – President & Co-Owner, LC Transport Services
  • Elissa Guillory, Membership Chair – Owner, J. Guillory Jr. Trucking
  • Renee Amar, Advisory Liaison – Executive Director, LMTA
Our Mission
Women in Motion–Louisiana exists to connect and empower women throughout Louisiana’s transportation industry. We aim to foster a supportive environment where women in all industry roles can engage in advocacy, mentorship, collaboration, education, professional growth, and meaningful networking.
 
Looking Ahead to 2026
As 2026 marks our inaugural year, WIM-LA’s primary focus will be growing our membership and strengthening connections among women within LMTA, while also encouraging new members to join both LMTA and Women in Motion–Louisiana. Membership is open to women in all roles across the transportation industry.
 
In addition, WIM LA will spearhead education and resources surrounding Artificial Intelligence (AI)—including advancements, practical applications, security considerations, and implementation strategies. An in-depth AI presentation is planned for this summer at the LMTA Annual Conference. Please watch for and participate in an upcoming email survey focused on AI; your feedback will help ensure we address end-to-end questions and insights from LMTA stakeholders.
 
Membership Information
LMTA membership is required to join Women in Motion–Louisiana. There are two categories of dues for WIM-LA: Trucking Members (Individual, Domiciled, and Non-Domiciled) and Allied Members. The fee is assessed per person, not per company.

Eligibility for WIM-LA is based on your company’s LMTA membership status. Questions about membership affiliation may be directed to lmta@lmta.la.

 

Kick-Off Calls
WIM-LA will host introductory video conference calls to share more about the council, review objectives, and outline upcoming initiatives. Two identical sessions are offered for scheduling flexibility:
We encourage you to share this exciting announcement with the women in your organization. We look forward to welcoming and supporting women across Louisiana as we build momentum for Women in Motion–Louisiana.
 
Warm regards,
 
Tasha Mears
Board Chair, Women in Motion–Louisiana
CAO/CIO, Razorback Rentals
 
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