Freight Pricing in 2026: Why the Process Hasn't Caught Up to the Stakes

Freight pricing decisions are worth millions. For most carriers, the process behind those decisions hasn't changed in decades.

In this session, Alex Naragon— Senior Account Manager for Speed to Quote® by S2Q Systems — will walk LMTA members through two of the most overlooked challenges in carrier pricing operations today.

Part 1: The Hidden Cost of an Outdated Pricing Process
Most carriers are still responding to RFPs the same way they did ten years ago — spreadsheets, manual lookups, and institutional knowledge that lives in one person's head. We will look at what a modern pricing operation looks like, what it costs to run an outdated one, and where most teams are leaving money on the table without realizing it. Attendees will walk away with a clear picture of where their operation stands and a practical framework for identifying their biggest gaps.

Part 2: The Post-Award Problem — Why Winning the Bid Is Only Half the Battle
Most carriers focus heavily on winning freight. Far fewer track what happens after the contract is signed. In this session we will break down the difference between what shippers commit to at award and what they actually tender — and what that gap means for your bottom line. We will cover under-tendering, over-tendering, and why award-to-book visibility is one of the most underutilized tools in a carrier's arsenal.

Attendees will leave with actionable insights they can apply to their pricing operation immediately — and a free benchmarking tool to see exactly where their team stands today.

Format: 60-minute live webinar with Q&A
Who Should Attend: Owners, VPs of Operations, Directors of Pricing, and anyone responsible for responding to shipper RFPs and managing contracted freight